The Avenger Assemble Research Task

• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?) How was the film marketed in the USA, Europe and the rest of the world (particular focus here on China).

Marvel Studios, is a very well known company. So when they announce their new movie then the majority of people know that it is going to be good because they are a very established brand. Because of this other countries prefer different things from the rest of the world. This depends on where you live and the your market. For example the Chinese like more violent films, this means that filmmakers will have to include more violence into the trailers for this market than others so that they aren't put off by the 'lack' of violence. Also companies do this with their posters as well. So the chinese one will have more violence to advertise than the Uk poster. 

Marvel also partnered with a fragrance company JADS to promote 'The Avengers' with character-based fragrances.

These are examples of what companies do to try and attract their audiences. The Companies try to advertise their products as much as possible. Also because this is a 4 quadrant movie they advertise on products that children will like and it will make them want to see it. This is because they think it is cool, and most consumers will buy general products like these: canned drinks, ready made pizzas, special offers in childrens magazines and maybe newspaper. It will attract everyone, because people over the age of 12 will have heard of Robert Downey Jr, and majority of people under the age of 12 will know who the main characters are because they might have toys, games, cartoons, or even the advertising boxes. This then makes them feel like they should go watch it because they want to see their favorite characters winning. 

Also the die hard fans will want to see because they love everything marvel. And they previous films have built up to this movie. THey will have seen most of the Marvel Studios movies for example; Iron man, Thor, Captain America and Hulk. And they all have relevance to the movie because they all tie in together and makes sense.